In 2023 it is more than likely that you have a dental website for your dental practice, however it is important to remember that there are elements that dental websites need to make sure that you stand out from amongst the crowd. Recent studies show that a third of patients said that they chose their dentist according to what they found on their website and the quality of the website. This means that most people when searching for a new dentist, whether they hear about the dentist from their friend or family, are going to look through dental websites, whether it be through reviews or directly through the website to get an impression for themselves that this is the best place for them. The first impression that you give someone will influence whether or not there is a chance for that person to become a patient at your practice. Therefore, there are many things that you need to make sure that your website includes to boost the success of your business.
Personalisation
First you need to find an award-winning digital dental marketing team who can create a brand new website for you or improve and enhance your existing website. Your website needs to be individually tailored and different from what the other dental practices have to offer. Your website should be highly personalised, which means including plenty of pictures of you and the other members of your team. You should also include pictures of the office itself including videos where possible. Real images, rather than stock photography, create a good impression and allow patients to familiarise themselves with you and the dental practice. Another important thing to remember is that your contact details should stand out on the screen. This includes your telephone number and the address of your dental practice. You should also have highly visible calls to action, such as signing up to your mailing list or booking an online appointment placed at the top of the page.
Social media and blogging
Social media is very important for dental marketing in this area of digital technology. You should have plenty of links to your social media pages on your website. This will allow potential patients to find out more about you and and open up conversations about their dental health issues or certain treatments and procedures that you have to offer on an informal basis. Social media also helps patients familiarise themselves with you further.
Blogging has become another key tool for dental marketing purposes over the last few years. Your digital marketing team can create dental blogs as part of your marketing campaign. There should be a clear tab in your navigation that links to your blogs, which can help educate patients on the importance of visiting you on a regular basis. They can also learn about the different treatments and procedures that are available for them. It is important that all information is easy to find on your website. The easier it is to navigate, the better chance there is of patients finding out more about you and choosing you as the best place to address their dental needs. Speak to a digital dental marketing team today and find out more about how they can improve your website making sure that you stand out from amongst the crowd.
