Search engine optimisation: the key is in the keywords!


So, you have a wonderful dental practice packed full of the latest technology, experienced staff and modern interior, yet you don’t have the patient numbers to reflect how great your practice is. If this is you, you’re not alone. The oral health status in Australia is currently such that 32% of adults aged 15 and over have untreated decay, so there is no reason not to increase your patient numbers. What’s more, with the right marketing strategy, your practice could become the most well-known with its prominence in search engine results and social media presence. Dental SEO is an area that some marketing companies are experienced in and seeking their support is worthwhile if you wish to grow your business.

What is search engine optimisation?

Search engine optimisation (SEO) is a form of marketing that allows businesses’ websites to appear higher up the results, when keywords are searched for on Google. The marketing team will monitor the trends for keywords related to your dental practice and the treatments you provide, as well as the location you are in, and they will ensure that the copy on your website has these terms included, so that it ranks more highly on the results, when those terms are searched for. They also create blog content that is linked to your dental practice, and when these articles are read, it also improves your position in the results list. The keywords that need to be included are regularly monitored using Google Analytics and the content of your website and blog articles need to be updated regularly to ensure that it is still relevant to what potential patients are looking for. Imagine your website moving to the top spot! This can be achieved with the right marketing team behind you.

search engine optimization concept

How long does it take to get results?

Unlike paid adverts on Google that automatically get placed at the top of the page, a website’s prominence grows organically. This is a difficult question to answer and it will also depend on where your practice is based. For example, a dental practice in Sydney may have more competition than one in a small suburb. However, experts tend to suggest that it could take around 3 to 6 months to get your website ranked, as long as Google already trusts your content, which they will if a marketing team has created it! So, it could be a short amount of time or a slightly longer amount of time, but whatever the duration, the results should be worth it once you get your website noticed!

Is it worth having a visible website on Google?

The short answer is yes. Google dominates in Australia with over 90% of searches being conducted on it. If you are trying to tap into the dental market in this country, then finding a way to be noticed on Google is a great way to increase your patient numbers. Trusting your marketing strategy to a marketing company is also a wise move, as they are experienced in ensuring that you will get as much success as possible in the pursuit of Google dominance.

Find out more

If you want to know more about SEO marketing, then contact a company that has experience in the dental industry to discuss their marketing strategies. They should be able to explain how they will use keywords to help your business profile thrive through the website, because the key is in the keywords.

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