With a little creativity, you can turn the favorite cornhole game into an opportunity to grow your brand image and presence. You can help prospects remember your brand in a fun and entertaining environment.
Popular, competitive, fun, enjoyable, and entertaining; these are some of the adjectives commonly associated with the game of cornhole. It shouldn’t come as a surprise that cornhole is one of the most popular sports in the country. All though there are professional tourneys, the game is open and accommodating to everyone.
From a business perspective, these games make a perfect way to build your brand. Just get a few cornhole vinyl wraps, and you can turn these unassuming players into brand ambassadors.
Branding powerhouses
Each cornhole board measures 24 by 48 inches and features a hole measuring 6 inches in diameter at the top. The gap is 12 inches from the sides of the board and 9 inches from the top. The back of the board is raised 12 inches above the ground, while the front is between 3-4 inches from the field.
The game is played by tossing corn bags measuring 6 by 6 inches and weighing about 1 pound at the board. The main aim of the game is to throw the corn bag through the hole at the raised end of the board. That means people spend a considerable amount of time staring at the boards.
Double Branding Power
Each cornhole game comprises of two board placed facing each other for casual games and 27 feet in official competition. Players stand at the front of the board facing the other board to toss the bags. That means they are always looking at the boards throughout the game. The same case happens to the spectators and the officials during a professional meet. Teams stand at the opposite end of the boards and toss bags at the different boards.
Supplying a local event or tournament with branded boards makes your brand the center of attention of the function. At the end of the game, every attendant will recognize your brand and products. Since they are likely to associate your brand with something fun and enjoyable, they might be tempted to try your products. Getting people to recognize and pick your products from a crowded shelf if the hallmark of a successful marketing campaign.
A Custom Range of Boards
If your budget allows, consider giving away branded boards to your loyal customers. Creating a variety of custom boards might cost you anywhere from 20 bucks, but they are a worthy investment. They will keep your brand name at the back of the mind of the users and turn the recipients into brand ambassadors. If they happen to take the board to tailgate parties, they will help you extend your brand reach without costing you an extra dime.
It helps to take a creative approach when looking to grow your brand and market presence. Riding the popularity of the cornhole game can let you achieve this feat with relative ease. You use the boards as advertising materials and turn their owners into brand ambassadors.
